The Art of Selling to C-Level Executives

Well, Here it is. An incomplete archive of a blog I ran many moons ago. In that galaxy far away, I wrote a blog/column called "The Corner Office Curmudgeon" where I put on the hat of a rather impatient and sometimes short-tempered CEO who wanted to grumble about "kids nowadays" who don't understand that when you're selling to me as a C-Level executive. Tough love from a grizzled exec with the squint of Clint Eastwood and the snear of Billy Idol. _____________________________________________________ I didn't care whether you admired my tie or the picture of my lovely wife (uh, that's my daughter) on the desk. I didn't want to hear the same old blah, blah, blah with the bloat and buzzwords that I heard from every salesperson and their dog. I wanted to know if you a) had any clue about what you were doing, b) understood and could address MY KPIs, and c) what did you want me to do about it and WHY. It was fun writing the articles, and I recently pulled them out again just for fun. I haven't found all of them yet (hope their on my old DC2000 tapes and Syquest backup drives), but I may start dropping them here when I come across them. So if you wander into this musty corner of the interwebs and want to poke the bear and tell me I'm wrong-- have at it. I think a lot of the underlying principles do still apply. Just Caveat Emptor. And remember I'm mostly just doing this for my own amusement...